Lead Ad Terms
Facebook provides a feature that enables you to run an advertising unit allowing a Facebook user to provide their email address or other user information to you (“Lead Ads”). By clicking “Agree” and using this feature, you agree to the following:
A. You are solely responsible for ensuring that each Lead Ad submitted by you complies with these terms, the SRR (as defined below, including the Facebook Advertising Policies located at https://www.facebook.com/policies/ads, which includes the Lead Ads Policy, and the Facebook Platform Policy located at https://developers.facebook.com/policy/) and all applicable laws, rules and regulations (including providing all necessary disclosures to Facebook Users). If you are accepting these terms on behalf of a third party, you represent and warrant that you have the authority as agent to such party to use such feature on their behalf and bind such party to these terms.
C.“Lead Ad Data” means the information that a Facebook user elects to send to you through a Lead Ad, which may consist of such Facebook user’s email address and any additional user information.
F. You will have in place appropriate technical and organizational measures to protect Lead Ad Data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, and which provide a level of security appropriate to the risk represented by the processing and the nature of the data to be protected. Lead Ad Data may be made available to you through protocols specified by Facebook (including Facebook APIs), and your use of such protocols must comply with Facebook’s Platform Policy.
G. Facebook may modify, suspend or terminate access to, or discontinue the availability of, the Lead Ads feature at any time. You may discontinue your use of the Lead Ads feature at any time.
These terms govern your use of the Lead Ads feature. They do not replace any terms applicable to your purchase of advertising inventory from Facebook (including but not limited to the Facebook Advertising Policies), and such terms will continue to apply. This Lead Ads feature is part of “Facebook” under Facebook’s Statement of Rights and Responsibilities (https://www.facebook.com/legal/terms, the “SRR”), and your use of the Lead Ads feature is deemed part of your use of, and actions on, “Facebook.” In the event of any express conflict between these terms and the SRR, these terms will govern solely with respect to your use of the Lead Ads feature and solely to the extent of the conflict. Facebook reserves the right to monitor or audit your compliance with these terms and to update these terms from time to time, and your continued use of this feature constitutes acceptance of those changes.
Last Modified February 4, 2016